Our mission 

Vision

The vision of Potatoes South Africa is to play a leadership role in sustainable potato production in South Africa.

Mission Statement

Potatoes South Africa is an industry organisation that supports the potato producers (ware, seed potatoes and processing) within each region in South Africa to continuously perform optimally by:

• Continuously striving towards free market principles
• Managing user-orientated research and potato breeding
• Providing all role players with strategic industry information
• Ensuring that all consumers have continuous access to quality products
• Developing and expanding the local and foreign potato markets 

Values

Potatoes South Africa strives towards excellence through:

• Client trust and satisfaction
• Producer trust and satisfaction
• Effective resource utilisation
• Equality
• Performance-orientation