Marketing Approach 

A New Face for Potatoes

To achieve what we have committed to our stakeholders, Potatoes SA is at any given time immersed in a variety of marketing activities to promote potatoes and make their virtues known. We have given potatoes a fresh new face and identified innovative ways to remind you just how great they are, and why they should be on your plate every day.

Potatoes are now promoted under the slogan “Natural energy for life” and marketing material features fresh, healthy and exciting branding, which we are certain you would have noticed in the fresh produce sections of your local supermarket. Our presence is felt further through in-store promotions, new packaging for potatoes and a growing relationship with those media channels that promote good health among consumers.