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Why Generic Product Promotion?

PSA pursues a classical product promotion approach that finds its base in one of the ‘Ps’ of the marketing mix - Promotion. “Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.” It consists of public relations, sales promotion, direct marketing, personal selling and advertising.
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What consumers want

Generic Product Promotion - a look at consumer psychology

Potatoes South Africa carried out a myriad of activities in the 2014/5 financial year under the slogan: Don’t just see the potato…SEE THE POTENTIAL. Potato Industry Report 2014/2015 p 42 - 47: Read more
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