Health and Nutrition

Heart Mark endorsement

After many years of persuasion, the organisation’s Marketing Division was granted permission by the Heart & Stroke Foundation of South Africa (HSFSA) to use the heart mark across all generic product promotion campaigns. The product is now being marketed as heart healthy, when:

1. Baked, boiled and/or steamed with skins on;
2. Prepared as the starchy part of a meal on a plate.

Pssst…The heart mark may not be used on product packaging.