Heart Mark endorsement
After many years of persuasion, the organisation’s Marketing Division was granted permission by the Heart & Stroke Foundation of South Africa (HSFSA) to use the heart mark across all generic product promotion campaigns. The product is now being marketed as heart healthy, when:
- Baked, boiled and/or steamed with skins on;
- Prepared as the starchy part of a meal on a plate.
Pssst…The heart mark may not be used on product packaging.