Potatoes South Africa’s Radio Interview [News, Metro FM]

“Potatoes South Africa is a non-profit company that was established to serve, protect and promote the interests of all potato producers in South Africa. PSA has four core business units:

  • Transformation business unit which mainly deals with enterprise development and small grower development
  • The Research division whose key focus is on creating the right climate to produce potatoes by examining the performance of potato cultivars in different planting environments, water usage efficiency, pest control and diseases.
  • The Information division gathers intelligence on production levels, packhouse efficiency, quality issues and overall performance of the industry in respect of sales.
  • The marketing division, primarily carries out generic promotions aimed at educating, informing and inspiring South Africans about the biological, nutritional and value adding attributes of potatoes.” (Immaculate Zinde)

To listen to the interview by Penny Lebyane from Metro FM with Immaculate Zinde, Potatoes South Africa Marketing Manager, click here.

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