“Consolidate around communication” – PSA head’s rallying call

Willie Jacobs, CEO of Potatoes SA, is certainly out of the ordinary. His fresh and innovative approach has, in a short period of time, resulted in a fine-tuned focus of what it will take to consolidate the industry, and it is all about finding hope during an upheaval.

Looking back since the COVID-19 outbreak disrupted markets, the subsequent periods of lockdown, the effect it had on the potato industry, and how economic duress ultimately forced the joining of hands between producers and consumers at a different level, Jacobs highlights the necessity for improved communication.

“That is where the biggest need is at the moment”, he says. Read more…

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