The pricing and marketing of fresh produce will remain a key topic of discussion for some time. The rest of the world has already begun to deviate from FPMs in terms of marketing of fresh produce, which includes potatoes. In fact, few countries still make use of FPMs as we know them. Does this imply that the producer is at the mercy of the rest of the food chain? Not necessarily.
For more information on the CHIPS magazine (March | April 2021 edition) article by FP Coetzee and Pieter van Zyl, click here.