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Marketing
The increase in per capita potato consumption in South Africa over the past decade demonstrates the successful outcome of investments in market access, development, and generic product promotion.
The Marketing Division of Potatoes SA plays a crucial role in supporting potato growers by facilitating the promotion and sales of potatoes both within South Africa and internationally. Through two key strategic functions, Generic Product Promotion (GPP) and Market Access and Development (MAD), our marketing team ensures the industry’s continued growth and success.
While the demand for potatoes and their consumption is on the rise, there is still a need to further establish these delicious spuds as a prominent choice among fresh vegetables, both domestically and beyond the borders of South Africa.
WHAT’S THE FRY-NOMENAL SECRET TO THE POTATO’S POPULARITY?
With a history spanning over 16,000 years, potatoes have remained one of the world’s most beloved foods. Potatoes play a vital role in the global food system, are healthy, nutrient-dense and wholesome.
Here’s why potatoes enjoy widespread acclaim:
Versatile:
They can be prepared in various ways, making them suitable for a wide range of dishes. They can be boiled, mashed, roasted, fried, or incorporated into stews and curries. This versatility allows for creativity in the kitchen and enables
Affordability:
Potatoes are a cost-effective staple food and provide a filling and satisfying meal option, especially for households on a budget
Nutritional Value:
Potatoes are a good source of essential nutrients. They contain vitamins C and B6, potassium, fibre, and antioxidants. As a carbohydrate-rich food, potatoes provide energy and contribute to a balanced diet.
Convenience and Satiety
Potatoes are filling and provide a sense of satisfaction in meals, contributing to a feeling of fullness and satiety. Culinary Tradition: Potatoes have a long history in South African cuisine and have been enjoyed for generations. They are deeply rooted in culinary traditions and are associated with comfort, nostalgia, and the enjoyment of home-cooked meals.
Culinary Tradition
Potatoes have a long history in South African cuisine and have been enjoyed for generations. They are deeply rooted in culinary traditions and are associated with comfort, nostalgia, and the enjoyment of home-cooked meals.
Are you a potato lover looking to delve into the fascinating world of potatoes? Look no further! Welcome to our Consumer Site, where we provide a treasure trove of information, bursting with facts, debunking myths, and offering mouthwatering recipes.