Marketing
Festive holiday potato knockouts
Herby potato tart A delicious potato tart with fresh herbs – a perfect companion for any meal, from roast chicken to braaivleis. Ingredients Directions Potato kota on steroids Recreate this…
Read MoreThe versatility of the spud celebrated at the Soshanguve Sphatlho Festival
Potatoes SA took part in the first Soshanguve Sphatlho Festival, held on 24 September this year at the Soshanguve Giant Stadium. The festival celebrated Heritage Day with one of South…
Read MorePotatoes power the ultimate human race
Potatoes SA took to the streets of KwaZulu-Natal on 14 June this year, to manage a refreshment station at the 99th Comrades Marathon. The event was an ‘up run’ from…
Read MoreWhy UP digs into the science of SA’s favourite spud
While the global community celebrated the humble potato on 29 May during International Day of the Potato, the University of Pretoria (UP) has been leading research that extends far beyond…
Read MorePotatoes SA celebrates International Day of the Potato
The third observation of the International Day of the Potato took place on 29 May 2026, brought forward by a day as the official 30 May date fell on a…
Read MorePotato ice cream and beyond
When it comes to culinary versatility, few ingredients can compete with the humble spud. This starchy superstar has outgrown its traditional role as merely a side dish. Nowadays, potatoes are…
Read MorePotatoes are fuel for champions
The Potatoes SA marketing team continues its involvement in sporting activities and events where potatoes are positioned as a valuable source of energy for active young sportsmen and women. Sport…
Read MorePotato salad definitely isn’t boring!
Potato salad is a perfect companion for any meal and is a fixture at most braais and on the Sunday lunch table. But it doesn’t always have to be just…
Read MoreNutritional and affordable: Debunking myths
Potatoes (Solanum tuberosum L.) have long been a dietary mainstay across the globe, including in South Africa. Yet in recent decades, their reputation has suffered due to the rise of…
Read MoreUnderstanding the consumer: A strategic approach to marketing potatoes
Due to an ever-changing environment, rising costs, fuel prices, and changing consumer spending habits, marketing is becoming increasingly important for the agricultural sector and potato industry. My previous article, “Powered…
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