Marketing
Potatoes power the ultimate human race
Potatoes SA took to the streets of KwaZulu-Natal on 14 June this year, to manage a refreshment station at the 99th Comrades Marathon. The event was an ‘up run’ from…
Read MoreWhy UP digs into the science of SA’s favourite spud
While the global community celebrated the humble potato on 29 May during International Day of the Potato, the University of Pretoria (UP) has been leading research that extends far beyond…
Read MorePotatoes SA celebrates International Day of the Potato
The third observation of the International Day of the Potato took place on 29 May 2026, brought forward by a day as the official 30 May date fell on a…
Read MorePotato ice cream and beyond
When it comes to culinary versatility, few ingredients can compete with the humble spud. This starchy superstar has outgrown its traditional role as merely a side dish. Nowadays, potatoes are…
Read MorePotatoes are fuel for champions
The Potatoes SA marketing team continues its involvement in sporting activities and events where potatoes are positioned as a valuable source of energy for active young sportsmen and women. Sport…
Read MorePotato salad definitely isn’t boring!
Potato salad is a perfect companion for any meal and is a fixture at most braais and on the Sunday lunch table. But it doesn’t always have to be just…
Read MoreNutritional and affordable: Debunking myths
Potatoes (Solanum tuberosum L.) have long been a dietary mainstay across the globe, including in South Africa. Yet in recent decades, their reputation has suffered due to the rise of…
Read MoreUnderstanding the consumer: A strategic approach to marketing potatoes
Due to an ever-changing environment, rising costs, fuel prices, and changing consumer spending habits, marketing is becoming increasingly important for the agricultural sector and potato industry. My previous article, “Powered…
Read MorePotato market day at the Kei Fresh Produce Market
The Eyoluntu Project, based at the Kei Fresh Produce Market (FPM), hosted a potato market day on 30 January this year for the farming community of Mthatha and surrounding areas.…
Read MorePowered by potatoes: Dynamic marketing in 2025
Another successful year was added to the tally for Potatoes SA’s generic product promotion marketing, which continues to drive increased demand and consumption of potatoes in South Africa while supporting…
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