Market monitor: The first 14 weeks of 2024 at fresh produce markets

Estimated reading time: 6 minutes

The average weekly price of potatoes in the first 14 weeks of 2024 reflected a general downward trend for most of this period. Price increases were, however, observed in weeks 4, 5, 6, 13 and 14. Figure 1 indicates the weekly average price on all markets for all classes and sizes. By the end of week 14, the average weekly price was R62.03 per 10 kg bag, representing a 16% increase week-on-week.

Figure 2 reflects the daily average stock levels and daily average price. It is clear that towards the end of January, stock levels had started to decrease, resulting in a higher daily price. This is due to several reasons, one of which is the good rains received in key regions.

Figure 3 indicates the average stock levels in each month as opposed to levels during the same month a year ago. January 2024 reflects a decrease of 1.19 million bags compared to January 2023, whereas February 2024 shows a decrease of 61 915 bags compared to February 2023. March 2024 shows a slight decrease of 3% compared to March 2023, resulting in the price experiencing upward pressure.

Decrease in sales

During the first 14 weeks of 2024, sales at the fresh produce markets (FPMs) decreased by 4% from 2023’s corresponding figure, according to Figure 4. The average price for the first 14 weeks is also depicted in Figure 4, with 2024’s average price at its highest compared to the previous four years. Sales at FPMs after the first 14 weeks of the year stood at 3.82 million 10 kg bags less than the five-year average.

Figure 5 illustrates monthly sales at FPMs since 2020. During the first 14 weeks of 2024, sales exceeded the 25 million 10 kg bag mark. During February, sales increased to 7.92 million 10 kg bags, compared to January’s sales of 7.08 million 10 kg bags. Sales rose slightly in March 2024 but remained more or less at the eight million bags mark, as was the case during March 2023.

Bag sales at FPMs

Table 1 contains the number of bags sold at the various FPMs during the first 14 weeks of 2024. The five biggest markets during this period were collectively responsible for 83.2% of the country’s sales. The average price (all classes and sizes) for each market also appears in Table 1. Out of the five largest markets, Springs market’s average price was R5.68 lower than the country’s average price of R64.15. Johannesburg and Durban markets’ total sales consisted of 79 and 75% Class 1 bags respectively – the highest of the top five markets.

Top performing FPMs

Figure 6 reflects the year-on-year price change at the top five markets, with prices at all five markets showing an increase. Springs market’s price showed the greatest percentage expansion with a price increase of 12.4%. The volumes sold at this market increased by 2% year-on-year, as is shown in Figure 7; this increase in volume supported the price increase. The volumes sold at Durban market increased by 8.8% year-on-year.

A comparison of the six biggest regions’ sales during 2024 and 2023, shows that only the Limpopo region sold fewer 10 kg bags; the others all sold more 10 kg bags during the first 14 weeks of 2024 than in the previous year (Figure 8).

The three biggest regions in the market during the first 14 weeks of 2024, sold 51% of the potatoes available at FPMs (Table 2). Table 2 also illustrates the percentage composition of each region’s Class 1, 2, 3 and 4 potatoes supplied during this period.

Ten of the country’s production regions, Limpopo, Mpumalanga, Southwest Free State, North West, Western Free State, KwaZulu-Natal, Sandveld, the Eastern Free State and Northeastern Cape, had a percentage of Class 1 sales above 60%. The region with the highest percentage of Class 1 potatoes was Gauteng at 86%. – Dikgetho Mokoena, Anjé Erasmus and FP Coetzee, Potatoes SA

For more information, email FP Coetzee at fp@potatoes.co.za, Dikgetho Mokoena at dikgetho@potatoes.co.za or Anjé Erasmus at anje@potatoes.co.za.